A complete brand identity for a Saudi travel and tourism agency: logo, color and type system, signage, stationery and branded touchpoints, built to earn trust from the first booking.
On Board Saudi helps travellers plan flights, tours and trips across the Kingdom and beyond. In a crowded market of look-alike agencies, the brand needed to feel reliable, modern and proudly Saudi, and to work equally well in Arabic and English.
We built the identity around a wordmark that takes flight: a globe sits inside the “O” of BOARD and a plane carries the name forward. A deep green palette nods to the Kingdom, paired with a dark teal for a calm, professional feel, and a bilingual type system keeps Arabic and English in balance.
01Logo & visual identity
02Clear space & sizing rules
03Color palette & bilingual typography
04Logo on backgrounds
05Signage & storefront
06Stationery, merch & email signature
A globe inside the wordmark and a plane carrying the name forward: the logo tells the story of travel at a glance.
Sizing rules, background versions, a three-color palette and bilingual typography, so every partner and printer gets the brand right.
Letterhead, business cards, envelopes, mugs and a branded email signature: one consistent experience across every touchpoint.
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