BRANDING ✦ VISUAL IDENTITY ✦ STATIONERY

On Board Saudi.
Travel, ready for take-off.

A complete brand identity for a Saudi travel and tourism agency: logo, color and type system, signage, stationery and branded touchpoints, built to earn trust from the first booking.

ClientOn Board Saudi
IndustryTravel & tourism
LocationSaudi Arabia
ServicesBrand identity, guidelines, stationery
01 — THE CHALLENGE

A travel brand people trust with their journey.

On Board Saudi helps travellers plan flights, tours and trips across the Kingdom and beyond. In a crowded market of look-alike agencies, the brand needed to feel reliable, modern and proudly Saudi, and to work equally well in Arabic and English.

02 — OUR APPROACH

Motion, trust and a sense of place.

We built the identity around a wordmark that takes flight: a globe sits inside the “O” of BOARD and a plane carries the name forward. A deep green palette nods to the Kingdom, paired with a dark teal for a calm, professional feel, and a bilingual type system keeps Arabic and English in balance.

03 — WHAT WE DELIVERED

01Logo & visual identity

02Clear space & sizing rules

03Color palette & bilingual typography

04Logo on backgrounds

05Signage & storefront

06Stationery, merch & email signature

THE IDENTITY

A logo that takes off.

A globe inside the wordmark and a plane carrying the name forward: the logo tells the story of travel at a glance.

BRAND GUIDELINES

Built to stay consistent.

Sizing rules, background versions, a three-color palette and bilingual typography, so every partner and printer gets the brand right.

BRAND IN USE

From the storefront to the inbox.

Letterhead, business cards, envelopes, mugs and a branded email signature: one consistent experience across every touchpoint.

MORE WORK

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