Amar Dubai.
Dubai’s luxury, gift-wrapped.
A complete brand for a premium dates and chocolate house: identity, product range, packaging and a retail kiosk, built to compete on the luxury gifting shelf.
Luxury that feels unmistakably Emirati.
Amar Dubai brings premium dates and chocolates to customers who value the finer things. The brand had to stand next to the world’s best confectionery houses on a gifting shelf, while still carrying the heritage and warmth of the Emirates.
Heritage meets modern elegance.
We built the identity on three ideas: a deep emerald and gold palette that signals luxury, a camel motif dressed in traditional woven patterns, and the Dubai skyline as a recurring backdrop. Together they give every touchpoint a sense of place.
01Logo & visual identity
02Brand guidelines & story
03Product range design (6 lines)
04Retail kiosk design
053 packaging concepts
06Gift boxes, bags & labels
A brand with a story.
The logo, brand story and vision, written and designed to make every product feel like a gift from Dubai.
Six lines, one family.
Plain and chocolate dates, stuffed dates, chocolate dragées, stuffed dry fruits and Turkish delight, each with its own look inside one consistent system.
Three ways to gift Dubai.
Dubai Landmark, Camel and Dubai Classic: three packaging directions for boxes, bags and gift sets, each telling the brand story differently.
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