Howell Point.
A bold mark for bold stories.
A complete visual identity for a New York production company: logo, colour system, typography and pattern, applied from studio signage to stationery.
As creative as the work itself.
Howell Point needed an identity as creative as the productions it makes: modern, colourful and confident enough for a film credit, a pitch deck or a studio sign, and simple enough to work at any size.
Many voices, one mark.
We designed a symbol of interlocking loops in a vivid spectrum of colour, a nod to collaboration and the many people behind every production. Clean typography and a flexible pattern complete the system, which works in full colour or one colour, on light or dark.
01Logo & symbol
02Colour palette
03Typography
04Brand pattern
05Brand guidelines
06Signage, stationery & merchandise
Colour, rhythm and movement.
A mark, palette, typefaces and pattern designed to work together on every screen and surface.
From the studio door to the desk.
Exterior signage, stationery and branded mugs that carry the identity into everyday life.
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