Shan Foods UK.
Impossible to miss in the aisle.
A new in-store branding system for Shan Foods in UK supermarkets: display units, shelf branding, floor decals and wobblers that lead shoppers straight to the brand.
Seconds to win the shopper.
In a busy UK supermarket, shoppers decide in seconds. Shan needed its range to be found fast, look like the category leader, and work across different store layouts and shelf formats.
One system, floor to shelf.
We built every piece around Shan’s bold red and black identity and two simple messages: “Taste Happiness” and “What’s for dinner?”. Floor decals pull shoppers into the aisle, displays and side panels claim the space, and wobblers with QR codes close the sale at the shelf.
01Freestanding display units
02Gondola end branding
03Shelf side panels
04Shelf strips
05Floor decals
06Shelf wobblers with QR codes
Built to stop shoppers.
Freestanding units and gondola ends that put the full Shan range on show and make the brand the first thing shoppers see.
Owning the shelf.
Side panels, shelf strips and wobblers that frame the range and point shoppers to best sellers.
Leading the way to the aisle.
Floor decals that catch shoppers before they reach the shelf, plus shelf strips that highlight the best sellers.
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